Williamsburg, Virginia · Public
Marketing at William & Mary
Use this school-and-field page as a fit screen, not a department ranking. It combines the 0.9% reported program-share signal, $19,096 school-wide net price, and $73,490 school-wide ten-year earnings before you compare peer schools. The enrollment proxy is about 64 students when that share is applied to current enrollment.
Program snapshot
0.9% reported share makes this a small program signal in federal data.
This major
- Program signal
- 0.9%
- Enrollment proxy
- ~64
- Schools with reported signal
- 930
Admissions
- Acceptance rate (school)
- 34.1%
- Graduation rate
- 89.4%
Cost
- Avg net price (school)
- $19,096/yr
- 4-year cost (est.)
- $76,384
- Median debt
- $18,500
Outcomes
- Median earnings 10y
- $73,490/yr
- ROI grade (school)
- B
College Scorecard reports school-wide earnings and price, not per-major outcomes for individual colleges. Program share is a concentration signal, not a promise of department quality. Use it as a proxy, then verify department-level outcomes with the school.
Evidence used here: federal program-share data (0.9%), school-wide average net price ($19,096), school-wide ten-year median earnings ($73,490), and peer averages from 930 schools reporting a positive signal in this field. Evidence not included: department-level salary, placement rate, course quality, licensure eligibility, certification, or exam pass-rate outcomes. This page stays available for users because the program appears in federal data, but it is not promoted for search indexing while the reported share is below 1%.
Value among peer schools
Compared with 930 schools that report this field.
The answer is a value-screen grade of B, not a verified department verdict. The reported share is below the national average concentration; the school-wide net price is lower than the peer average ($233 below), and ten-year median earnings are higher than the peer average ($19,344 above). Together, those evidence points place William & Mary in the top 26% ROI position within this field set.
See the national program hub →Comparable programs
Peer schools below also report a positive program-share signal and are sorted by value grade.
CUNY Bernard M Baruch College New York, NY · 2.0% reported share · $3,033 net A+ 
Middlesex College Edison, NJ · 0.4% reported share · $2,288 net A+ 
Schoolcraft Community College District Livonia, MI · 1.3% reported share · $2,260 net A+ 
Texas Southmost College Brownsville, TX · 0.6% reported share · $3,085 net A+ 
Southwest Mississippi Community College Summit, MS · 1.9% reported share · $2,525 net A+ 
Dallas College Dallas, TX · 0.1% reported share · $3,214 net A+ Kalamazoo Valley Community College Kalamazoo, MI · 0.5% reported share · $2,979 net A+ Questions about this program
How big is the program signal?
Marketing accounts for 0.9% of reported programs at William & Mary, which is bigger than 25% of schools in this field set and below the national average concentration. The enrollment proxy is about 64 students when that share is applied to current enrollment.
How should I read the cost number?
William & Mary's average net price is $19,096 per year, about $76,384 over four years. That is $233 below the $19,329 peer average, before your own aid package changes the final bill.
Are the earnings major-specific?
No. The $73,490 median earnings figure is school-wide ten years after entry. It is $19,344 above the $54,146 average among schools reporting this field, so treat it as an outcomes proxy rather than a department guarantee.
What should I compare next?
Start with program share, net price after aid, graduation rate, location, and whether the department publishes placement or licensure outcomes. EduGradify ranks William & Mary #246 of 930 schools in this field set by school-wide ROI proxy.