Columbia, Missouri · Public
Specialized Sales, Merchandising and Marketing Operations at University of Missouri-Columbia
Read the reported program-share signal, school-wide price, and outcome proxy before comparing peer schools in this field. The enrollment proxy is about 165 students when that share is applied to current enrollment.
Program snapshot
0.7% reported share makes this a small program signal in federal data.
This major
- Program signal
- 0.7%
- Enrollment proxy
- ~165
- Schools with reported signal
- 124
Admissions
- Acceptance rate (school)
- 78.5%
- Graduation rate
- 74.9%
Cost
- Avg net price (school)
- $20,268/yr
- 4-year cost (est.)
- $81,072
- Median debt
- $20,500
Outcomes
- Median earnings 10y
- $63,403/yr
- ROI grade (school)
- B
College Scorecard reports school-wide earnings and price, not per-major outcomes for individual colleges. Program share is a concentration signal, not a promise of department quality. Use it as a proxy, then verify department-level outcomes with the school.
This page stays available for users because the program appears in federal data, but it is not promoted for search indexing while the reported share is below 1%.
Value among peer schools
Compared with 124 schools that report this field.
This page treats cost and earnings as school-wide context, not department-level outcomes. The reported share is below the national average concentration; the school-wide net price is higher than the peer average ($1,771 above), and ten-year median earnings are higher than the peer average ($12,356 above). That combination produces a B value grade and a top 52% ROI position within this field set.
See the national program hub →Comparable programs
Peer schools below also report a positive program-share signal and are sorted by value grade.
Middlesex College Edison, NJ · 0.1% reported share · $2,288 net A+ Middlesex Community College Bedford, MA · 0.6% reported share · $2,624 net A+ 
Dallas College Dallas, TX · 0.4% reported share · $3,214 net A+ Saddleback College Mission Viejo, CA · 0.1% reported share · $4,152 net A+ El Paso Community College El Paso, TX · 0.2% reported share · $3,206 net A+ Palau Community College Koror, PW · 15.7% reported share · $2,787 net A+ Florida State College at Jacksonville Jacksonville, FL · 9.3% reported share · $4,128 net A+ CUNY New York City College of Technology Brooklyn, NY · 3.1% reported share · $5,127 net A+ Questions about this program
How big is the program signal?
Specialized Sales, Merchandising and Marketing Operations accounts for 0.7% of reported programs at University of Missouri-Columbia, which is bigger than 59% of schools in this field set and below the national average concentration. The enrollment proxy is about 165 students when that share is applied to current enrollment.
How should I read the cost number?
University of Missouri-Columbia's average net price is $20,268 per year, about $81,072 over four years. That is $1,771 above the $18,497 peer average, before your own aid package changes the final bill.
Are the earnings major-specific?
No. The $63,403 median earnings figure is school-wide ten years after entry. It is $12,356 above the $51,047 average among schools reporting this field, so treat it as an outcomes proxy rather than a department guarantee.
What should I compare next?
Start with program share, net price after aid, graduation rate, location, and whether the department publishes placement or licensure outcomes. EduGradify ranks University of Missouri-Columbia #65 of 124 schools in this field set by school-wide ROI proxy.