Tuscaloosa, Alabama · Public
Marketing at The University of Alabama
Read the reported program-share signal, school-wide price, and outcome proxy before comparing peer schools in this field. The enrollment proxy is about 2,522 students when that share is applied to current enrollment.
Program snapshot
7.6% reported share makes this a solid program signal in federal data.
This major
- Program signal
- 7.6%
- Enrollment proxy
- ~2,522
- Schools with reported signal
- 930
Admissions
- Acceptance rate (school)
- 76.7%
- Graduation rate
- 73.4%
Cost
- Avg net price (school)
- $22,420/yr
- 4-year cost (est.)
- $89,680
- Median debt
- $22,750
Outcomes
- Median earnings 10y
- $59,221/yr
- ROI grade (school)
- C
College Scorecard reports school-wide earnings and price, not per-major outcomes for individual colleges. Program share is a concentration signal, not a promise of department quality. Use it as a proxy, then verify department-level outcomes with the school.
Value among peer schools
Compared with 930 schools that report this field.
This page treats cost and earnings as school-wide context, not department-level outcomes. The reported share is 3.5x the national average concentration; the school-wide net price is higher than the peer average ($3,091 above), and ten-year median earnings are higher than the peer average ($5,075 above). That combination produces a C value grade and a top 59% ROI position within this field set.
See the national program hub →Comparable programs
Peer schools below also report a positive program-share signal and are sorted by value grade.
CUNY Bernard M Baruch College New York, NY · 2.0% reported share · $3,033 net A+ 
Middlesex College Edison, NJ · 0.4% reported share · $2,288 net A+ 
Schoolcraft Community College District Livonia, MI · 1.3% reported share · $2,260 net A+ 
Texas Southmost College Brownsville, TX · 0.6% reported share · $3,085 net A+ 
Southwest Mississippi Community College Summit, MS · 1.9% reported share · $2,525 net A+ 
Dallas College Dallas, TX · 0.1% reported share · $3,214 net A+ Kalamazoo Valley Community College Kalamazoo, MI · 0.5% reported share · $2,979 net A+ Questions about this program
How big is the program signal?
Marketing accounts for 7.6% of reported programs at The University of Alabama, which is bigger than 98% of schools in this field set and 3.5x the national average concentration. The enrollment proxy is about 2,522 students when that share is applied to current enrollment.
How should I read the cost number?
The University of Alabama's average net price is $22,420 per year, about $89,680 over four years. That is $3,091 above the $19,329 peer average, before your own aid package changes the final bill.
Are the earnings major-specific?
No. The $59,221 median earnings figure is school-wide ten years after entry. It is $5,075 above the $54,146 average among schools reporting this field, so treat it as an outcomes proxy rather than a department guarantee.
What should I compare next?
Start with program share, net price after aid, graduation rate, location, and whether the department publishes placement or licensure outcomes. EduGradify ranks The University of Alabama #553 of 930 schools in this field set by school-wide ROI proxy.