Lubbock, Texas · Public
General Sales, Merchandising and Related Marketing Operations at Texas Tech University
Read the reported program-share signal, school-wide price, and outcome proxy before comparing peer schools in this field. The enrollment proxy is about 78 students when that share is applied to current enrollment.
Program snapshot
0.2% reported share makes this a small program signal in federal data.
This major
- Program signal
- 0.2%
- Enrollment proxy
- ~78
- Schools with reported signal
- 179
Admissions
- Acceptance rate (school)
- 72.7%
- Graduation rate
- 68.7%
Cost
- Avg net price (school)
- $19,070/yr
- 4-year cost (est.)
- $76,280
- Median debt
- $21,500
Outcomes
- Median earnings 10y
- $62,454/yr
- ROI grade (school)
- B
College Scorecard reports school-wide earnings and price, not per-major outcomes for individual colleges. Program share is a concentration signal, not a promise of department quality. Use it as a proxy, then verify department-level outcomes with the school.
This page stays available for users because the program appears in federal data, but it is not promoted for search indexing while the reported share is below 1%.
Value among peer schools
Compared with 179 schools that report this field.
This page treats cost and earnings as school-wide context, not department-level outcomes. The reported share is below the national average concentration; the school-wide net price is higher than the peer average ($4,879 above), and ten-year median earnings are higher than the peer average ($12,152 above). That combination produces a B value grade and a top 64% ROI position within this field set.
See the national program hub →Comparable programs
Peer schools below also report a positive program-share signal and are sorted by value grade.
College of San Mateo San Mateo, CA · 0.3% reported share · $536 net A+ Trident Technical College Charleston, SC · 0.0% reported share · $1,406 net A+ 
CUNY Bernard M Baruch College New York, NY · 10.7% reported share · $3,033 net A+ 
West Shore Community College Scottville, MI · 6.2% reported share · $1,527 net A+ Santiago Canyon College Orange, CA · 0.4% reported share · $2,129 net A+ 
San Joaquin Delta College Stockton, CA · 0.0% reported share · $2,407 net A+ Santa Monica College Santa Monica, CA · 1.0% reported share · $2,779 net A+ Questions about this program
How big is the program signal?
General Sales, Merchandising and Related Marketing Operations accounts for 0.2% of reported programs at Texas Tech University, which is bigger than 31% of schools in this field set and below the national average concentration. The enrollment proxy is about 78 students when that share is applied to current enrollment.
How should I read the cost number?
Texas Tech University's average net price is $19,070 per year, about $76,280 over four years. That is $4,879 above the $14,191 peer average, before your own aid package changes the final bill.
Are the earnings major-specific?
No. The $62,454 median earnings figure is school-wide ten years after entry. It is $12,152 above the $50,302 average among schools reporting this field, so treat it as an outcomes proxy rather than a department guarantee.
What should I compare next?
Start with program share, net price after aid, graduation rate, location, and whether the department publishes placement or licensure outcomes. EduGradify ranks Texas Tech University #114 of 179 schools in this field set by school-wide ROI proxy.