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Abilene, Texas · Private Non-Profit

Marketing at McMurry University

Use this school-and-field page as a fit screen, not a department ranking. It combines the 3.2% reported program-share signal, $19,581 school-wide net price, and $48,779 school-wide ten-year earnings before you compare peer schools. The enrollment proxy is about 38 students when that share is applied to current enrollment.

3.2% Program signal 38 Size proxy $19,581 Net price (all) $48,779 Median earnings

Program snapshot

3.2% reported share makes this a focused program signal in federal data.

This major

Program signal
3.2%
Enrollment proxy
~38
Schools with reported signal
930

Admissions

Acceptance rate (school)
57%
Graduation rate
44.3%

Cost

Avg net price (school)
$19,581/yr
4-year cost (est.)
$78,324
Median debt
$27,000

Outcomes

Median earnings 10y
$48,779/yr
ROI grade (school)
C

College Scorecard reports school-wide earnings and price, not per-major outcomes for individual colleges. Program share is a concentration signal, not a promise of department quality. Use it as a proxy, then verify department-level outcomes with the school.

Evidence used here: federal program-share data (3.2%), school-wide average net price ($19,581), school-wide ten-year median earnings ($48,779), and peer averages from 930 schools reporting a positive signal in this field. Evidence not included: department-level salary, placement rate, course quality, licensure eligibility, certification, or exam pass-rate outcomes.

Value among peer schools

Compared with 930 schools that report this field.

#601 of 930 on ROI Top 65% value
1.5× national avg concentration Bigger than 79% of programs
+$252 net price vs peer avg Peer avg: $19,329
−$5,367 earnings vs peer avg Peer avg: $54,146

The answer is a value-screen grade of C, not a verified department verdict. The reported share is above the national average concentration; the school-wide net price is higher than the peer average ($252 above), and ten-year median earnings are lower than the peer average ($5,367 below). Together, those evidence points place McMurry University in the top 65% ROI position within this field set.

See the national program hub →

Comparable programs

Peer schools below also report a positive program-share signal and are sorted by value grade.

Questions about this program

How big is the program signal?

Marketing accounts for 3.2% of reported programs at McMurry University, which is bigger than 79% of schools in this field set and above the national average concentration. The enrollment proxy is about 38 students when that share is applied to current enrollment.

How should I read the cost number?

McMurry University's average net price is $19,581 per year, about $78,324 over four years. That is $252 above the $19,329 peer average, before your own aid package changes the final bill.

Are the earnings major-specific?

No. The $48,779 median earnings figure is school-wide ten years after entry. It is $5,367 below the $54,146 average among schools reporting this field, so treat it as an outcomes proxy rather than a department guarantee.

What should I compare next?

Start with program share, net price after aid, graduation rate, location, and whether the department publishes placement or licensure outcomes. EduGradify ranks McMurry University #601 of 930 schools in this field set by school-wide ROI proxy.