Columbia, Missouri · Private Non-Profit
Marketing at Columbia College
Use this school-and-field page as a fit screen, not a department ranking. It combines the 1.2% reported program-share signal, $22,715 school-wide net price, and $45,378 school-wide ten-year earnings before you compare peer schools. The enrollment proxy is about 61 students when that share is applied to current enrollment.
Program snapshot
1.2% reported share makes this a focused program signal in federal data.
This major
- Program signal
- 1.2%
- Enrollment proxy
- ~61
- Schools with reported signal
- 930
Admissions
- Acceptance rate (school)
- Open / not reported
- Graduation rate
- 42.2%
Cost
- Avg net price (school)
- $22,715/yr
- 4-year cost (est.)
- $90,860
- Median debt
- $23,879
Outcomes
- Median earnings 10y
- $45,378/yr
- ROI grade (school)
- D
College Scorecard reports school-wide earnings and price, not per-major outcomes for individual colleges. Program share is a concentration signal, not a promise of department quality. Use it as a proxy, then verify department-level outcomes with the school.
Evidence used here: federal program-share data (1.2%), school-wide average net price ($22,715), school-wide ten-year median earnings ($45,378), and peer averages from 930 schools reporting a positive signal in this field. Evidence not included: department-level salary, placement rate, course quality, licensure eligibility, certification, or exam pass-rate outcomes.
Value among peer schools
Compared with 930 schools that report this field.
The answer is a value-screen grade of D, not a verified department verdict. The reported share is below the national average concentration; the school-wide net price is higher than the peer average ($3,386 above), and ten-year median earnings are lower than the peer average ($8,768 below). Together, those evidence points place Columbia College in the top 85% ROI position within this field set.
See the national program hub →Comparable programs
Peer schools below also report a positive program-share signal and are sorted by value grade.
CUNY Bernard M Baruch College New York, NY · 2.0% reported share · $3,033 net A+ 
Middlesex College Edison, NJ · 0.4% reported share · $2,288 net A+ 
Schoolcraft Community College District Livonia, MI · 1.3% reported share · $2,260 net A+ 
Texas Southmost College Brownsville, TX · 0.6% reported share · $3,085 net A+ 
Southwest Mississippi Community College Summit, MS · 1.9% reported share · $2,525 net A+ 
Dallas College Dallas, TX · 0.1% reported share · $3,214 net A+ Kalamazoo Valley Community College Kalamazoo, MI · 0.5% reported share · $2,979 net A+ Questions about this program
How big is the program signal?
Marketing accounts for 1.2% of reported programs at Columbia College, which is bigger than 33% of schools in this field set and below the national average concentration. The enrollment proxy is about 61 students when that share is applied to current enrollment.
How should I read the cost number?
Columbia College's average net price is $22,715 per year, about $90,860 over four years. That is $3,386 above the $19,329 peer average, before your own aid package changes the final bill.
Are the earnings major-specific?
No. The $45,378 median earnings figure is school-wide ten years after entry. It is $8,768 below the $54,146 average among schools reporting this field, so treat it as an outcomes proxy rather than a department guarantee.
What should I compare next?
Start with program share, net price after aid, graduation rate, location, and whether the department publishes placement or licensure outcomes. EduGradify ranks Columbia College #787 of 930 schools in this field set by school-wide ROI proxy.